3d Product Visualization for Launch Marketing

Product launches have historically required tremendous planning and precision. In today’s digital world, speed to market has become a competitive factor.  New digital technologies in product marketing are reshaping the industry at an accelerating pace.  Your customers are demanding more too.  Research shows 80% of customers consider their user experience with a company to be as important as its products. Therefore, increasing your speed to market allows you to faster iterate design, validate ideas, and collaborate with customers to build a better product customer-centric product your customers will love.

To develop winning products and efficiently communicate design, manufacturers seek out the 3d rendering specialists at Studio2a for product visualization and animations. Working closely with the engineering design team, Studio2a is able to produce photo-realistic 3d renderings as an alternative to conventional photography. Studio2a’s 3d product visualizations portray products in detailed high-res renderings and immersive animations that demonstrate products in a variety of environments.

The ability to produce realistic marketing images from a design concept without a physical product in hand is changing product-development cycle time to a matter of days, rather than weeks or months.

Some product-development teams have begun to overhaul the way they communicate product design.  Global trends in product development are shifting and accelerating.  Keeping pace with global economies and evolving trends means short product life cycles that demand quick development. As companies modernize they adopt new digital technology that can shorten the product-development cycle.

At the same time, innovative manufacturing brands are always looking for new and creative ways to allow customers to express themselves. Your company specializes in unique products that enhance the beauty and function of a room and inspire architects and designers to elevate their own work.  Your products should be presented in a way your customers will understand and appreciate. With product renderings and 3d animation demos for marketing collateral, you can showcase the features, functions, and technical specs.  3D product visualization makes this possible. For each unique project, you must be able to demonstrate how it works, how it will look, and how it will enhance your customer’s project.

That is a lot to tackle for any in-house marketing department.

Studio photography has been the only way to create catalog images for the last 100 years or so. Many brands have their own in-house staff photographer and studio. But some are opting to supplement in-house product photography with 3d product visualization from Studio2a. Why would they do that?

In the past relying on product photography meant the marketing team would not only have to wait until a finished product or expensive prototype model had been manufactured, but they would also have to:

• Build sets or find install locations to photograph the products
• Install prototypes in unique settings ideal to display their technical function
• Resource management of the entire photography process to ensure they got the shots they need

All of this costs time and money, and that’s just the macro considerations.

Of course, almost none of this can take place without a physical product in hand. Additionally, product photography is limited by real-world conditions. For example, photography doesn’t easily allow for cutaways of fixtures to demonstrate the inner workings of a product. Additional limitations with photography are the physical optic and exposure issues that can require extensive studio lighting setup. These challenges can be avoided in 3d.

Compensating for these limitations and nailing the photography can take months.  This adds time to your product development cycle and cuts into operating margins. Investing so much time into visuals and demos can create enormous pressure on the in-house marketing department.  In other words, streamline your product development cycle to save time and money.

Above all, 3d product visualization shortens the concept-to-product time. But with professionally produced 3d renderings and product visualizations, the professional 3d rendering team at Studio2a can do it in a matter of days instead of months.

Engineering models that are used to design and manufacture products are not useful to the marketing team. While 3d engineering models are great for manufacturing, the software used to build the models typically does not have the capability for photo-realistic rendering.

Therefore, to properly demonstrate the value of your products, you need true-to-specification 3d product renderings and animation services that present your product in the proper light.  Informed customers needed an image that is realistic enough to imagine how your product will look installed in their space.  Small design details need to be presented clearly and accurately in the 3d renderings. With 3d product visualization from Studio2a, this can be achieved before manufacturing a single physical product.

Working with Studio2a to produce 3d product visualization and animations, your marketing department will be able to:

• Iterate design concepts and collaborate with customers
• Create product demo videos for trade shows and YouTube
• Seek out investors and produce demonstrations and package design concepts
• Start the product launch sales and marketing process – before the product was delivered to market!

And yet, this is all done without sinking time or resources into photography. Location scouting, set building, and studio setup all takes time and contracting with multiple specialists. Everything is handled by the pros at Studio2a in a timely and efficient manner.

Studio2a’s 3d rendered product images and animations bridge the gap between the engineering department and the marketing team. As a result, you can quickly produce marketing collateral that otherwise would have consumed months of time and resources.

With over 20 years of experience in the 3d rendering services business, Studio2a has both the equipment and know-how to convert an engineering model into an accurate 3d product visualization that your marketing team can use.