3d Product Marketing for the Next Generation

Your customers are more tech-savvy than you think.  They expect the brands they interact with to embrace technology as well.  67% of the buyer’s journey takes place online.  As consumer spending increases online, so too does the appetite for useful content to assist in the buying journey.  Good visual content helps you communicate more information effectively and is directly linked to brand reputation.  By positioning your brand with a better user experience you’ll earn more customer loyalty over the long term.

Along with this paradigm shift, big brands around the world have made the switch to using 3d product renderings to showcase their catalogs instead of studio photography. Look closely the next time you are shopping online for furniture, cars, electronics, or building products – you’re probably looking at a rendering.  Why have so many brands made this decision? 3d product rendering in niche markets like these deserves a closer look. Studio2a’s experience and arsenal of digital rendering tools make this possible for you.

Developing eye-catching high-resolution 3d content for your products allows you to interactively promote your brand across digital platforms, greatly enhancing the customer experience and reaching a new target audience. High-quality 3d imagery will help you showcase your product range, increase consumer engagement, and result in more sales.

Humans are visual by nature.  We are attracted to color and form because we process it 60,000 times faster than we do text. The same goes for the on screen environment. Users only read about 28% of words when visiting a website.  Chances are you already scanned all the images on this page before you started reading.  And most people only remember 10% of what they read.   Why read about a product when we can see it?  People love images. Attract more customers to your brand with high-quality visuals.

Now more than ever social media platforms have pushed online shopping to the next level.  By December 2019, more than 95 million photos are shared daily on Instagram. Marketing studies have shown Gen Z shoppers do more than 75% of their shopping online.  This will only increase with time as the next generation becomes even more visually savvy.  Customer experience is a competitive advantage.  3d product renderings give your brand the UX your customers are looking for.  Brands with compelling product images will get more “likes” and people will share them more often.  After all, word of mouth is the best advertisement a brand can hope for.

Manufacturers work from engineering models. Engineering models are detailed and complex, but the software isn’t always capable of producing photorealistic renderings. Studio2a’s dedicated 3d rendering team can produce a true-to-specification rendering that is indistinguishable from photography. In fact, 3d renders can create photos that are otherwise impossible to produce in real life. Studio2a can easily transfer data from a PLM (Product Lifecycle Management) system to create photoreal assets. We’ll work one on one with your design team to make sure every nut and bolt is properly rendered.

Professional photography sessions are expensive. With all the different departments, moving parts, and tight deadlines involved in a product launch, investing so much time into demos and catalog imagery can create enormous pressure on the entire marketing team. When it’s all said and done, the whole process takes weeks or months and can greatly impact a company’s bottom line – money and time that could have been better spent elsewhere. Working with 3d rendering, however, can alleviate some of those pressures.

Flexibility in visual assets for future marketing needs makes 3d rendering an invaluable tool for marketing imagery. Manufacturers that have large catalogs with an array of items may find it impractical (if not impossible) to use photography and physical staging to market all of their products quickly and effectively. In addition, the final imagery produced from traditional studio photography can be limited in how it can be used. Digital assets are versatile and can easily be repurposed into a wide array of marketing collateral appropriate for different situations.

Advances in technology plus shifts in consumer behavior are creating new consumer expectations for interactive and personalized shopping experiences, changing the landscape of the digital economy.

1. Enhanced Consumer Experience: 3D product marketing allows for more immersive and interactive experiences. Consumers can visualize products in a more realistic manner, which can lead to higher engagement and satisfaction. For example, augmented reality (AR) allows customers to “try on” products virtually or see how furniture fits in their home before making a purchase.
2. Increased Personalization: 3D technology enables brands to offer personalized experiences at scale. By allowing consumers to interact with 3D models, companies can tailor marketing messages and product configurations to individual preferences, creating a more personalized shopping experience.
3. Evolving Technology: The widespread adoption of smartphones, AR/VR devices, and powerful graphics processing units (GPUs) has made 3D technology more accessible. This technological shift allows brands to create high-quality 3D content that is easily accessible to consumers.
4. Differentiation in a Competitive Market: As digital marketing channels become saturated, 3D marketing offers a way for brands to stand out. By offering unique, engaging, and memorable experiences, companies can differentiate themselves from competitors.
5. Data-Driven Insights: 3D marketing can provide brands with valuable data on consumer interactions. By tracking how users interact with 3D models, companies can gain insights into consumer preferences and behavior, leading to more informed marketing strategies.
6. Metaverse and Virtual Worlds: The rise of the metaverse and virtual worlds is another factor driving interest in 3D marketing. As these digital environments grow, brands are investing in creating 3D assets and experiences that can be used within these virtual spaces, opening new avenues for engagement and commerce.
7. Improved Conversion Rates: Studies have shown that 3D and AR experiences can lead to higher conversion rates. When consumers have a better understanding of a product through interactive 3D models, they are more likely to make a purchase.
8. Cost Efficiency in the Long Run: While the initial investment in 3D marketing might be higher, it can lead to cost savings over time. 3D models can be reused across different platforms and campaigns, and the ability to showcase products virtually can reduce the need for physical prototypes and samples.

3d rendering has advanced to the point that renderings are indistinguishable from photographs. We can now create photorealistic product images with only a digital design file.  Brands can more effectively display their products in real-life settings without elaborate photoshoots or expensive staging. High-quality 3d renderings of products are significantly more cost-effective and faster to create than traditional studio photography methods but still accomplish all the same things. In the digital age, operational efficiency and speed-to-market are key business considerations.  This makes 3d product renderings especially attractive for businesses on a tight timeline or marketing budget.

Working with Studio2a to create and render 3d imagery for product demos and catalog images:

• doesn’t require a physical product.
• can simulate any real-world conditions without restrictions.
• faster turnaround times with more flexible results.
• can be adjusted as necessary to be reused for new marketing collateral.

3d product renderings are an invaluable tool to help your business showcase its products more efficiently than ever before. With over 20 years of experience in the 3d product rendering services business, Studio2a has both the equipment and the know-how to convert an engineering model into an accurate 3d product visualization that the marketing team can use.  The future is now!