Virtual Package Design from 3d Prototype to Reality

Nielsen conducted a study to understand the impact of package design initiatives. They found that 36% of consumers choose and purchase a product based on it’s package design. According to this study, 64% of consumers try a new product because of the packaging design. These findings show package design is a big factor in gaining market share. Eye-catching and visually appealing packaging design tends to attract more attention from consumers. Packaging with bold colors, clear typography, and well-design graphics can stand out on the shelves.

As traditional marketing and advertising channels are becoming less effective – packaging has become more than pure function.  It’s a communication platform for your brand values and a way to connect with your customers on an emotional level. Packaging says a lot about your business and it can change the customer’s perception of the brand.  Consider what your packaging is saying about the product. Who is your target audience? What story are you telling?  Is it compelling enough for your customers to like and share?  Packaging that evokes emotions or tells a story can create a deeper connection with consumers. Elements that trigger nostalgia, inspire positive feelings, or align with a consumer’s values can enhance the emotional appeal.  Times change. Even the biggest brands need to refresh packaging to stay current.

Enter the 3d product rendering company.  Studio2a can create 3d package renderings from engineering models or create completely custom designs from sketches, specs, or virtually any description. Going to virtual package design provides brand owners a new way to shorten point-of-sale development and artwork approval cycles while saving money typically spent on prototypes and studio photography. 

Designers can create multiple iterations of a digital mockup in nearly real-time.  Changing colors, or swapping brand graphics in 3d saves tens of thousands of dollars in physical prototypes. Testing and iterating package prototype design based on consumer feedback or focus groups can be done quickly or even in real-time.  Virtual package design minimizes the risk of product launch failures.  Virtual prototypes can help validate design choices and test customer reactions before committing to physical production.   In addition, working in 3d ensures the packaging artwork is technically correct.  Design flaws can be identified and corrected before any costly surprises come up in production. 

3d package renderings are an invaluable tool to help your brand showcase it’s products more efficiently than ever before.  With over 20 years of experience in the 3d product rendering business, Studio2a has the expertise and the know-how to accurately represent virtual package designs your brand can use. Don’t miss this opportunity to create a lasting impression in the minds of your customers.